Wouldn’t it be nice to arrive at an auction knowing how the market ranks the yearlings for sale, at least on paper? Equinistics LLC strives to prep its customers for the September Yearling Auction at Keeneland by analyzing prices at prior years’ sales based upon a variety of factors. Looking at past sales results and utilizing a mathematical tool called regression analysis, Equinistics LLC ranks the 2009 yearlings based upon variables that have traditionally influenced sales prices. The results are published in "The Primer Report™," a report which customers may purchase.

With "The Primer Report™" in their hands, customers can enter the auction with a tentative ranking of the yearlings.  Readers of "The Primer Report™"  should then bump horses up or down the rankings based upon conformation, attitude, and/or other factors such as personal preferences about sires and dams. (No horse should ever EVER be purchased sight unseen!)  As the auction progresses, customers should then get a better feel for how fairly a particular yearling is priced based upon both its score and appearance in person versus its peers who have already been sold earlier.  Customers may realize when yearlings are priced higher than expected and refrain from bidding themselves. Other times, customers may use "The Primer Report™" to help recognize when a yearling is being priced below market value and decide to place a bid themselves.

Equinistics LLC truly believes that "The Primer Report™" will better prepare its customers for one aspect of yearling purchasing that appears to be lacking at the auction: Market Awareness.